EDUCATION

Master of Science in Industrial & Systems Engineering
College of Engineering, University of Florida
May 2018, GPA: 3.6/4.0

Bachelor of Science in Mechanical Engineering
College of Engineering, University of Florida
May 2015, GPA: 3.3/4.0


WORK EXPERIENCE

Associate Director, Analytics
The Outloud Group, Apr 2022-Present
• Founded and scaled the analytics department, overseeing data operations, reporting functions, and strategic initiatives to optimize performance and drive business growth
• Directed company-wide data architecture shift from Salesforce to AWS, enabling scalable analytics and more accurate forecasting of media performance and spend efficiency
• Designed and deployed machine learning models to predict content partnership success and optimize spend – improving media planning as well as campaign CPA and ROAS
• Developed advanced measurement approaches to estimate unattributable consumer activity in non-pixeled media, improving visibility into influencer-driven brand impact
• Recruited, managed, and mentored a team of analysts, enhancing workflows, performance, and the adoption of data-driven strategies across the agency
• Scaled key client spend over 130% (2022-2024) and drove revenue growth across accounts
• Automated performance reporting dashboards, compiling data from third party APIs (e.g. YouTube, Meta, TikTok), reducing reporting time by ~90% (~38 hours per week) and enabling real-time insights that empowered faster decision-making
• Managed and mentored a team of analysts – drove performance improvements, enhanced workflows, and ensured the execution of data-driven strategies across client accounts
• Conducted in-depth granular analyses of individual media performances to identify factors correlated with success and produce predictive models
• Compiled quarterly industry reports, including vertical pricing and racial pay gap analyses
• Administered the organization's Salesforce database
• Raised organization's YouTube API quota to 550,000 per day (+5,400%) through negotiations with YouTube's Chief Of Staff
• Built bespoke Python module for the organization to facilitate processes involving internal logs, Salesforce, Google, Slack, and various media platforms
• Created a program to flag various opportunities (and potential concerns) by pinging relevant team members in Slack
• Conducted inventory analyses for retail clothing brand and created future order projections to drive restock decisions

Key accounts: Acer, Acorns, AG1, Chomps, DraftKings, Fiverr, Grubhub, HelloFresh, NerdWallet, Rocket Money, SimpliSafe, Whirlpool

(Previously Analytics Lead)

Digital Data Consultant
Various, Mar 2020-Present
• Analyzed scientific, consumer, and survey data using Python and Tableau to find trends, explanations, and notable insights
• Created Tableau dashboards to display analysis results — dashboards were used for content marketing, inbound linking, and client web traffic improvement
• Audited client websites and related content — improved site navigation, developed copy, corrected miscellaneous page errors, revised documentation, etc.

Analyst, Advanced Analytics
Rakuten Advertising, Sep 2021-Apr 2022
• Supported Fortune 500 financial clients by advising on budget allocation, spend efficiency, and performance optimization in affiliate marketing campaigns
• Enhanced internal analytics capabilities by building automated pipelines and reporting tools, enabling faster and more consistent delivery of performance insights across accounts

Key accounts: Citibank, Goldman Sachs, TD Bank

Business Analyst
BW Packaging Systems, Jul 2016-Aug 2021
• Championed data-driven decision making in a traditional manufacturing environment, introducing analytics and process automation to improve efficiency and cost visibility
• Built data infrastructure and automation tools (Python, SQL, VBA) to streamline reporting, reduce warranty claim cycle times by 70%, and improve project pricing accuracy
• Developed custom dashboards and analysis pipelines to monitor project progress, uncover cost anomalies, and provide actionable insights for leadership
• Created a Python program for automatically analyzing external client files — distributed the functionality to management and engineering teams by constructing a Django site to serve it
• Automated project management and progress tracking through custom report dashboards
• Collected, transformed, and cleaned data to use for automation and analysis
• Tested clients' products and analyzed data for custom orders — average rate of 1.5 tests per month, 25% of which led to customer purchases
• Created master dashboard to organize and display all data related to past projects, spanning three separate product lines — used daily by engineering for quick reference
• Generated machine layouts and generated formal quotes for customers
• Supported the sales team with technical guidance
• Designed complex industrial filler and labeler systems for food/pharmaceutical products
• Designed components for Centritech centrifuge systems
• Overhauled existing designs to meet market price demands

Key accounts: Clorox, Danone, Johnson & Johnson, Kraft Heinz, Mondelez, Pfizer, Starbucks

(Previously Process Automation Engineer, Applications Engineer)

Design Engineer
Bosch Packaging, May 2015-Jul 2016
• Designed comprehensive in-line and rotary packaging machines for various products/containers
• Created custom designs based on client specifications and material requirements
• Introduced entirely new assemblies to the product line
• Collaborated with other engineers and machinists to minimize cost and production time

Mechanical Engineer & Production Manager
SpinCore Technologies Inc, Nov 2013-May 2015
• Designed, manufactured, and assembled radio-frequency electronic product enclosures
• Managed quality control assessments, bills of materials, CAD, and vendor coordination
• Introduced/directed new projects and improved existing products
• Managed and coordinated customer orders with incoming/outgoing shipments
• Improved design output by optimizing workflow (reducing/eliminating tedious assembly work)

Resident Assistant
University of Florida, Aug 2013-May 2015
• Managed a large living-learning community of undergraduate engineers
• Planned/conducted engineering-related programs and activities to help students
• Maintained order and served as a resource for guiding residents to academic and personal success

Team Member/Food Service
Target, Jul 2009-Nov 2014
• Prepared and served food with exemplary customer service
• Monitored storage area temperatures to ensure high food quality
• Maintained a sanitary workspace in fast-paced environment